CV_LRitzel

// "It's all about how companies can transform themselves by becoming remarkable." //

//To know more about me, just google my name „Lukas Ritzel“ and follow my virtual footprints for work references //
 * INTERNATIONAL MARKETING and MANAGEMENT skills with focus on INTERNET and NEW TECHNOLOGIES**


 * Latest :**

Has contributed to a brand new book entitled  __Business Organisations and Collaborative Web: practices, strategies and patterns__. see all details on Lukas chapter at http://goo.gl/M8Hyx Has been a runner up with his mobile app "iStudent Luzern" at the 2011 Worldwide Hospitality Award by MKG group at the Paris Le Grand @http://goo.gl/jDZZY Consults startup entrepreneur MyTable.com (online restaurant reservation) in Web Marketing related issues Has been invited to talk to all Bank COOP branch managers on the future of the Web for banking business Has been invited to speak at Suisse EMEX Switzerlands largest marketing fair 2011 (vdo at @http://youtu.be/JbO_DRsccB8 ) Has been evaluated among top 5 faculty within student evaluation among all students at IMI University Centre (average 4.31 / 5 ) in term 2011B SEO and Webdesign for various local businesses

Has been TED x Speaker at second ever TED x event in Switzerland on the topic of Sensory Web ( [] ) Is an affiliate professor at Grenoble Graduate School of Business ( [] ) ) and has been evaluated outstanding professor by students in 2010 (Entrepreneurship Graduate Track) Is an honorary member of All India Association for Educational Research ( [] ) His website [|www.imi-luzern.com] has been voted among the top 100 swiss business website because of its innovative usage of Web2.0 ( [] ) Advisory Board / Reviewer for the book “Business Organizations and Collaborative Web: Practices, Strategies and Patterns” co-edited by Dr. Kamna Malik, U21Global, Singapore and Praveen Choudhary, HCL Technologies, India, to be published by IGI Global.
 * 2010 highlights**

Currently supervising 6 MBA/ BA executive students at GEM [|http://www.grenoble-em.com]

Lukas Ritzel is CoFounder and CoOwner of Global Consulting Company Prasena ([|www.prasena.com] )
 * Further:**

 //In 2004 Fast Company magazine and Seth Godin, author of the New York “Times” bestseller "Purple Cow", rewarded our Start Up company Prasena as one of the 500 companies worldwide that " Transform Business by Being Remarkable ".// [|//http://www.sethgodin.com/purple///]

"In his book //Purple Cow: Transform Your Business by Being Remarkable//, Seth Godin says that the key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, a best-selling author, highly sought after lecturer, successful entrepreneur, respected pundit and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off."


 * Frequent International Lecturer in various topics:** Management of Change, Social Media (mindset, management & marketing), Mobile Trends and Apps, Augmented Reality, Knowledge & Content Management, Entrepreneurship, Global Marketing, Web3.0 trends in Internet leading to change in how business is done, Human Resources Management

Most of my recent presentations are available online at [] **40'000+ views on slideshare on Management of Change** [|**http://www.slideshare.net/lritzel/management-of-change**]

**Lukas Ritzel was top rated professor during Summer Courses 2010 in Grenoble Graduate School of Business by students (90% excellent )** []

Lukas Ritzel is Web Strategist & Lecturer with one of Switzerland's top Hotel Management Institutes IMI University Centre in Luzern, Switzerland ( [|www.imi-luzern.com] )

Professional missions in 40++ countries, Work experience with 70++ nationalities, Residence and work in 2 countries, Employed by US, German, French, Swiss and Thai organizations, Fluent in German, English, French and Thai. Over 200 professional workshops and guest lecturing in 30+ countries in various, management, ICT and e-learning topics


 * International Work Experience in Management: **


 * March 2008 – on going: **** WebStrategist Lecturer / Head of Information Technologies **,** IMI University Centre **( [|www.imi-luzern.com] ) One of the top 5 international culinary arts & hotel management schools master program. With yearly 800++ students from 40++ countries Lukas is reporting direct to Board of Directors and Academic Dean, based in Lucerne, Switzerland

 Responsible for all **Web Strategies** at IMI University Centre, All Website work, all Web2 work, Building of first virtual hotel management campus in Second Live All Search Engine Optimization, All Pay per Click strategies, all Social Media strategies, New website launched late 2011 (new technology of parallax scrolling in HTML5) Managing IT Department Managing Marketing Communication


 * Lecturer ** of BA class at IMI and partner universities in different topics (Entrepreneurship, Web2.0, SEO, Web Marketing, Human Resources Management, Management of Change, Cross Culture Management, Creativity Management, eMatrix, Hotel Information Systems, Organizational Behavior, Organizational Consulting)

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Current course curriculum for ICT http://ict11b.wikispaces.com/

<span style="font-family: Arial,sans-serif; font-size: 10pt;"> HIS class available at http://his08b.wikispaces.com/

Lecturer at Grenoble School of Business, ABAC Bangkok, Thammast University Bangkok and Asian Institute of Technology Thailand
 * Further Academic Assignments** (selection)

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Leading IMI projects on Global Entrepreneur Week as official partner ([] ) <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Spearheading themed term 08B on creativity and innovation (Creativity day, Creativity IMI Hotel projects) <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Development of Alumni DB, more information at [] <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Content, Marketing, Design and Implementation of various websites (www.spring-garagen.ch www.foodart4you.ch, www.memoryofasia.ch most recent ones only <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Preparing and supervising citizen journalist blogpage from within the Beijing House of Switzerland during the China Olympics ([] ) <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Represents Switzerland in Global Education Workforce Society www.digibridge.org <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Workshop on Webstrategies to Russian Hotel Association <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Co Pilot of Global Learn Day Internet marathon on education of B Franklin Institute of Global Education, USA
 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">Side projects: **


 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">October 2007 – February 2008: ****<span style="font-family: Arial,sans-serif; font-size: 11pt;">Project Management Consultant ****<span style="font-family: Arial,sans-serif; font-size: 10pt;">, ‘ **<span style="font-family: Arial,sans-serif; font-size: 10pt;">Wirtschafts Informatik Beratung’ ** WIB Solutions ** ( www.wib.ch ) based in Gunzgen.

<span style="font-family: Arial,sans-serif; font-size: 10pt;"> Part of a team by experts in different ICT, HR and management related fields, working short termed projects with the top 10 of Swiss companies in topics like leadership development, security, project management, knowledge management, management of change, learning organization, Web2.0, collaboration**.** Applying Swiss Project Management Model Hermes


 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">Project Responsibilities: **

<span style="font-family: Arial,sans-serif; font-size: 10pt;"> Client based project management as independent consultant. Workshops and Events for Management.

<span style="font-family: Arial,sans-serif; font-size: 10pt;"> ** European Center of Culinary Arts (ECA) **& ** DCT/UMass International Hotel and Business Management **. One of the top 10 international culinary arts & hotel management schools master program. Yearly 600++ students from 40++ countries.
 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">2003 – 2007: ****<span style="font-family: Arial,sans-serif; font-size: 11pt;">Project Management ****<span style="font-family: Arial,sans-serif; font-size: 10pt;"> & ****<span style="font-family: Arial,sans-serif; font-size: 11pt;">Marketing **<span style="font-family: Arial,sans-serif; font-size: 10pt;">reporting direct to the schools CEO based in Lucerne
 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">Project responsibilities: **


 * <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Project Management, **<span style="font-family: Arial,sans-serif; font-size: 10pt;">spearhead, design, manage the development, implement and train a new School Administration System with modules in HR, admin, academy, alumni.


 * <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Virtual Marketing **<span style="font-family: Arial,sans-serif; font-size: 10pt;">, building up a strong Corporate ID on the Web. Implementing of 4 corporate websites (content and design). During the time with ECA and DCT, the school could increase the percentage of direct student recruitments through the web-interface from 20% to today’s 50%++.

<span style="font-family: Arial,sans-serif; font-size: 10pt;"> Building a corporate library of marketing related PowerPoint and multimedia packages and agent/ consulting suitcases (in print and digitally/ virtually)


 * <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Leadership workshops **<span style="font-family: Arial,sans-serif; font-size: 10pt;"> to visiting groups (in 2007; Malaysian government, Russian hotel association, DCT/ECA top management and students). Topics: Competency Management, Web2.0 and HR, Corporate Resources Management, Globalization, Learning Organization, Knowledge Management, Webmarketing, eLearning, Cross Cultural Management, Creativity and Motivational Management, Management of Change, Global Competitiveness.

<span style="font-family: Arial,sans-serif; font-size: 10pt;"> Active **guest speaker** at various international conferences on topics such as: Knowledge Management, Globalization, eLearning, Change Management, Web Marketing. Publishing in various business management newspapers and journals. <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Design and implementation of totally new **web-enhanced e-learning curriculum** <span style="font-family: Arial,sans-serif; font-size: 10pt;"> More international lecturing: <span style="font-family: Arial,sans-serif; font-size: 10pt;"> KM - Guest professor to UMASS Bachelor class on the topic of Knowledge Management; Switzerland 2006 <span style="font-family: Arial,sans-serif; font-size: 10pt;"> GLOBALIZATION - Guest Lecture on the Topic of Globalization to students from Johnson & Wales University (JWU), USA. 2006 <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Invitation to speak for Tutor Mentor eConference; Chicago, 2005 <span style="font-family: Arial,sans-serif; font-size: 10pt;"> eLEARNING - Speaker at the joined international conference on Learning Organization by AIAER and King Mongkut University in Bangkok; Thailand 2005 <span style="font-family: Arial,sans-serif; font-size: 10pt;"> THEMED LEARNING WEEKS - Design and implementation of themed learning terms for international hotel and management school DCT in Switzerland on the topics of Creativity/ Innovation and Globalization; Switzerland 2004


 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">LOR on Thai TV on Creativity Management 2003 **

<span style="font-family: Arial,sans-serif; font-size: 10pt;"> ** Prasena Consulting Company. ** An international consulting Start Up based in Bangkok, Thailand.
 * <span style="font-family: Arial,sans-serif; font-size: 10pt;"> 2001 to 2003: ****<span style="font-family: Arial,sans-serif;">Director Infostructure, Co Founder **

<span style="font-family: Arial,sans-serif; font-size: 10pt;"> Prasena is a **global consulting company** that specializes in the integration and optimization of **corporate resources** within a fast-changing economic environment.

<span style="font-family: Arial,sans-serif; font-size: 10pt;"> //For Fast Company magazine and Seth Godin, author of the New York “Times” bestseller "Purple Cow", Prasena was rewarded one of the 500 companies worldwide that "can help you make something happen". (2004)//


 * <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Responsibilities **<span style="font-family: Arial,sans-serif; font-size: 10pt;"> included Design and implementation of a global training program on **Corporate Resources Management model and software**.

<span style="font-family: Arial,sans-serif; font-size: 10pt;"> Responsible for **managing projects** on Knowledge Management, Creativity and Innovation and eLearning as well as for Prasena's Infostructure & Human Resources surveys.

<span style="font-family: Arial,sans-serif; font-size: 10pt;"> Responsible for **demonstration** on how information technology can be used as a competitive tool to increase firms and organizations global competitiveness.

<span style="font-family: Arial,sans-serif; font-size: 10pt;"> In charge **of all technical aspects**, guarantee the efficiency of Prasena’s communication networks. Setup of virtual working environment, Intra- and Extranets, ICT, Corporate Website and development of all ICT products. Identify, testing and selecting **new technologies** for its clients.

<span style="background-color: yellow; font-family: Arial,sans-serif; font-size: 10pt;">www.prasena.com
 * <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Guest lecturer **<span style="font-family: Arial,sans-serif; font-size: 10pt;">, seminars and implement training programs on Information Technology, eLearning, Knowledge Management and Internet related topics.

<span style="font-family: Arial,sans-serif; font-size: 10pt;"> **More international lecturing:** <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Six month guest lecturer of Organizational Behavior at Bangkok University – Bangkok – 2002 <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Lecturer of Knowledge Managment at Thammasat University– Bangkok – 2002 <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Multimedia Lecturer of Creativity and eLearning for Global Learning Day, an initiative by Benjamin Franklin Educational Institute, usa – Virtual on the Internet – 2002 <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Online presentation: Multi Channel Learning -(virtual-) Guess speaker at a DYD02 international conference on open collaborative design for sustainable innovation in Bangalore, India - India 2002 <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Lecture 'eLearning is not important' - invited to speak at a expert table during ABAC's professional two days seminar - Bangkok 2002 <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Lecture 'School beyond the 21st Century - is Technology the answer' a Professional Conference at Assumption University Bangkok - Bangkok 2002 <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Online conference 'cross collaboration on curriculum development between SE Asia and the USA' Online conference in Chicago of the Illinois Office of Educational Services and the City Colleges of Chicago in alliance with Alado - Chicago 2002 <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Training program 'Managing Organizational Change' a 10 day customized training program at the Asian Institute of Technology for the National Family Planning Coordinating Board of Indonesia - Bangkok 2003

<span style="font-family: Arial,sans-serif; font-size: 10pt;"> ** Mercer HR ** an American Human Resources Consulting Firm.
 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">1999 to 2001: ****<span style="font-family: Arial,sans-serif; font-size: 11pt;">International ICT Manager, Knowledge Management ** <span style="font-family: Arial,sans-serif; font-size: 10pt;">leadership Europe Chapter, direct reporting to the European Head of HR Operation based in Geneva

<span style="font-family: Arial,sans-serif; font-size: 10pt;"> Responsible for **managing** the firm’s Global Information Services **Information Technology team**. Also responsible for Intranet Europe, managed various **internal and external applications** in Information and Consulting. Responsible for the launch of “RewardEurope” information website, launch of online version of large paper statistics and information services, design and implementation of a global training program on Human Resources Management model and software. <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Management of the online country reports system for Mercer as well as implementation of many online calculators for excpat salaries, cost of living indexes and quality of living indexes. <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Responsible in setting up **and leading a team** of 7 Information Technology specialists in design, network administration and application development to support the whole Geneva Performance & Reward business. <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Seminars, workshops and **training sessions** on the unique Human Resources Management concept tool in more than 40 countries, for Mercer consultants as well as clients. I deployed the Mercer Human Resources system alone for over 100 clients around the world and ensured a 300’000 $US Dollar business for the company within 3 years <span style="background-color: yellow; font-family: Arial,sans-serif; font-size: 10pt;">www.mercer.com

<span style="font-family: Arial,sans-serif; font-size: 10pt;"> **More international lecturing:** <span style="font-family: Arial,sans-serif; font-size: 10pt;"> External Training on Corporate Usage of IT – Europe, Asia – 1988/96 <span style="font-family: Arial,sans-serif; font-size: 10pt;"> In-house IT User Training – Europe, Asia in different organizations – 1988 <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Design of IT training programs for internal/external use – Global – 1988 <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Training on 3-P Soft HRM Concept and Expert System – Worldwide – 1998/01 <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Conferences and Seminars on the New Economy – Worldwide – 1997

<span style="font-family: Arial,sans-serif; font-size: 10pt;"> ** Corporate Resource Group ** an international consulting company with over 27 offices in 5 continents - based in Geneva and Bangkok. <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Headed development team of “3-P Soft” project. (Human Resources Management concept and software). <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Manage the development of the “3-P” software and the training of management, consultants and analysts within Corporate Resources Group in the usage of the Information Technology system. <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Advised internal management on Information Technology development and analyzing Information Technology needs for external clients. <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Spearheading, design and implementation of the “Consulting Suitcase” CD. This CD became the one and only tool that supported all corporate consultants worldwide with all needed conceptual information, corporate slide library with over 1000 professional slides. Further with image, sound and graphic library.
 * <span style="font-family: Arial,sans-serif; font-size: 10pt;"> 1997 to 1999: ****<span style="font-family: Arial,sans-serif; font-size: 11pt;">International Trainings Manager ** <span style="font-family: Arial,sans-serif; font-size: 10pt;">and left hand to Director and Founder CRG

<span style="font-family: Arial,sans-serif; font-size: 10pt;"> **1995 to 1997:** **<span style="font-family: Arial,sans-serif; font-size: 11pt;">System Quality Executive Coordinator ** <span style="font-family: Arial,sans-serif; font-size: 10pt;"> ** Accor Asia Pacific Hotel group ** - based in Bangkok

<span style="font-family: Arial,sans-serif; font-size: 10pt;"> Served as system Quality Executive Coordinator for Accor Asia Pacific hotels to manage Information Technology projects in hotels in Thailand and manage its overall Information Technology Department. <span style="font-family: Arial,sans-serif; font-size: 10pt;"> As part of this program, set-up the entire Information Technology infrastructure of two 5-star Sofitel hotels (Bangkok and KongKaen) as well as a Mercure Resort hotel in Pattaya. <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Responsible for the creation, development and implementation of document database allowing real-time tracing of any hotel-related document within Accor Asia. <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Design and implementation of a computer network covering three different operating systems, allowing access to each and every data from anywhere.

<span style="font-family: Arial,sans-serif; font-size: 10pt;">Follow up on digital footprints in Internet, just Google my name.. <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Contributions to Print/ TV and Internet media – Global ongoing <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Writes articles for Database section of Bangkok Post (most widely read information technology newspaper section for Asia) – latest contribution, Aug 2007 on “Best Websites for eLeaders” <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Research paper on “eLearning is Learning”; 2006 <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Regularly management and business topic contributions to UK's "Group of International Professional Bodies" <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Article on "ICT bandwidth control in international school environment" for Swiss Computerworld online; Jun 2005 <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Recent on "eLearning IS learning"; Jun/Jul 2006 <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Thai TV appearance for Channel 11 – Morning talk on the topic of Creativity together with Dr. Valerie McKenzie and Dr. BK Passi <span style="font-family: Arial,sans-serif; font-size: 10pt;"> International Judge and Review Board member 2003 - ongoing for Global Schoolhouse USA as a distinguished Internet and education professional, selected based on experience and devotion to online collaborative learning and reputation as visionaries of the Global Information Infrastructure.
 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">Experience in Media **
 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">Contact: **<span style="font-family: Arial,sans-serif; font-size: 10pt;">Mail lritzel@hotmail.com skype: lritzel SL: Prasena Voom Phone <span class="skype_pnh_print_container_1331361151">+41 (076) 334 1129 <span class="skype_pnh_container"><span class="skype_pnh_mark"> begin_of_the_skype_highlighting <span class="skype_pnh_highlighting_inactive_common"> <span class="skype_pnh_textarea_span"><span class="skype_pnh_text_span">+41 (076) 334 1129  <span class="skype_pnh_mark">end_of_the_skype_highlighting

<span style="font-family: Arial,sans-serif; font-size: 10pt;"> **Nationality:** Swiss <span style="font-family: Arial,sans-serif; font-size: 10pt;"> **Education:** Business, Information Technology and Management, Nixdorf/Siemens in Alliance with Swiss Universities in Basel, Bern and Zurich, Basel 1991 <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Thai Language Studies. American University Alumni Language Center. Bangkok 1992 <span style="font-family: Arial,sans-serif; font-size: 10pt;"> Architecture Studies at ETH University, Zurich 1984-85 <span style="font-family: Arial,sans-serif; font-size: 10pt;"> **Languages:** English, German, Thai, French <span style="font-family: Arial,sans-serif; font-size: 10pt;"> **Legal status:** Married, one Baby daughter (Oct 2007)
 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">Date of Birth: **<span style="font-family: Arial,sans-serif; font-size: 10pt;"> 29 November 1963